Welcome to wine.education

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Rob is a trained and certified sommelier through the Le Cordon Bleu - United States Sommelier Association Program and the National Wine School.. Rob is also uniquely qualified to teach about wine because he is a University of California Davis-trained winemaker (enologist) with lifetime alumni honors.

Rob currently owns Lewis Station Winery in Lake Mills, WI, and Stable Rock Winery & Distillery in Jefferson, WI. He also consults for many other wineries in the state and has taught his class to many industry professionals, restaurants, and bars.

In 2026, Rob started a new company called The Wine Education Company LLC… more details to follow,

Rob is also part of the faculty at Madison College in Wisconsin, where he teaches a variety of wine education classes as well as a Sommelier program.

Rob is a member of the Society of Wine Educators and does guest speaking at many corporate events and is a regular on Wisconsin Public Radio, Wisconsin Public Television, National Public Radio, and local NBC and CW affiliates..

Rob has often been referred to as the Alton Brown of the wine industry,

When you meet Rob, you will see and hear his passion for wine. Learning has never been more fun! Read all the testimonials, follow the blog (coming soon) and watch the videos (coming soon).

For wine, eyeballing wine, swirling and sniffing and swishing ... it may look complicated or even snobbish, but the traditional wine-tasting technique is actually based on common sense.

 It's simply a way to pause for a moment, to stop and think, and to pay attention to the ways that wine impacts on all your senses, from sight and scent to taste, aftertaste, and the overall impression that the wine leaves behind after you've finished. 

You’d think that sounds good, wait until we’ve paired wine with food. Enjoying food and wine will be pleasurable going forward, a true celebration of life. Most importantly, you’ll understand the why.

Rob takes a scientific approach to teaching you what works with food & wine pairing and why. You learn the chemistry magic of food & wine pairing! You’ll understand using your own taste buds, and that will impact the enjoyment of every future meal.

Life can be lived in a casual way, or with passion. We all choose how and where to spend our energy and attention. You may play music, cook seriously, or tend a lovely garden. Maybe the things you love aren’t vital, but they make life richer. Passion is never a wasted effort.

That’s why wine lovers learn to taste. We know that the effort we put into understanding and appreciating wine adds an extra dimension to the basic daily routines of eating and drinking. It turns obligation into pleasure, a daily necessity into a celebration of life.

When you learn the science behind tasting, the molecules and the taste buds, you will enjoy every meal, just a little bit more… going forward. 

Don’t delay, choose your class today. 

Over 5,000 students have participated in Rob’s classes over the last 10 years! Just read some of the thousands of reviews!